The Ideal Female Body Type Throughout History
(This post is a companion to an article I wrote about the medias impact on young women’s body image and sense of self from a couple of weeks ago. I had an interesting conversation about the topic, and had a few additional thoughts on this important matter. For a more in-depth discussion of this topic, please reference that post.)
Throughout human history, the standard for female beauty has been difficult to achieve and has been shaped by social context. As expected, those women with greater resources and socioeconomic status were more easily able to conform to these societal ideals.
In colonial America, the harsh environment and difficult way of life required that every family member contribute to the family circle’s survival. The labor intensive environment in which these people lived called for large families as children could help tend the land and assist with chores. During this time period, societies valued fertile, physically strong, and active women.
In the 19th century however, society’s ideal beauty standard shifted towards women with incredibly small waists and large bosoms. Society placed great emphasis on female fragility, thus making them a more promising candidate for marriage. The great lengths that women went to during this time period to conform to society’s beauty standard (corsets, rib removal) had consequences however. Women of this time period were sickly and prone to headaches – the fine art of fainting was taught in finishing schools throughout the country.
At the beginning of the 20th century, we saw the rise of the feminist movement as women began to eschew corsets and complicated dresses for pants. These women cut their hair short, bound their breasts, took up smoking, and became activists fighting for women’s suffrage. Flappers as you may have heard them described were considered fashionable during this time period. Their look was angular and thin – boyish looking in many regards.
Mid-century – during WWII – the country’s ideal beauty standards changed once again. The nation’s men were overseas fighting, and women went to work en masse in industry and manufacturing, a la Rosie the Riveter. Society reverted to valuing strong, physically able women. Once the war was over however, things shifted again to standards that emphasized traditional family and gender roles. Women went back to wearing skirts and dresses and makeup. The style icon of this time period was Marilyn Monroe (you may have heard of her).
The tumultuous 60’s changed our notions of beauty once again. Once again, women were fighting for equality, both at home and in the workplace. The introduction of the birth control pill afforded women a much greater degree of sexual freedom than their prior contemporaries experienced. As before, this decade of activism idealized women that were thin and had boyish bodes like Twiggy.
While there is a pattern during the previous time periods, things get much more complicated the closer we get to modern times.
Current Media Influence on Society’s Ideal Beauty Standard
While previous generations had a much greater understanding of self-sacrifice and sense of community, people in the U.S. have become accustomed to the notion that we should have it all. People expect to have a perfect family, career, and home life, completely unrealistic notions that defy logic. The modern media inundates women with conflicting messages about what is beautiful, making it difficult for the modern woman (young women in particular) to choose a role model. The 1990’s saw icons made of waif-supermodel Kate Moss and Barbie-doll incarnate Pamela Anderson. It is extremely rare for rail-thin women to have naturally large breasts, but that didn’t stop Mattel from creating a physiologically impossible model of the idealized female form.
Twenty-five years ago, the average fashion model was 8% thinner than the average woman. While America has gotten fatter during this timespan, that number is now 23%.
No discussion of body image and the media would be complete without referencing Becker’s landmark study comparing rates of eating disorders before and after the arrival of television in Fiji in 1995 (Becker, Burwell, & Gilman, Eating behaviors and attitudes following prolonged exposure to television among ethnic Fijian adolescent girls, 2002). Ethnic Fijians have traditionally encouraged healthy appetites and have preferred a more rotund body type, which signified wealth and the ability to care for one’s family (Becker & Hamburg, Culture, media, and the eating disorders, 1996). Strong cultural identity is thought to be protective against eating disorders; there was only one case of anorexia nervosa reported on the island prior to 1995. However, in 1998, rates of dieting skyrocketed from 0 to 69%, and young people routinely cited the appearance of the attractive actors on shows like “Beverly Hills 90210″ and “Melrose Place” as the inspiration for their weight loss (Becker, Burwell, & Gilman, Eating behaviors and attitudes following prolonged exposure to television among ethnic Fijian adolescent girls, 2002). For the first time, inhabitants of the island began to exhibit disordered eating.
Causality
As modern American society revolves around corporations selling goods and services to the populace, the motivation to push a beauty ideal in line with the products they sell is enormous. If you don’t service an existing need, then you need to create one. The methods available to companies to hawk their products are omnipresent and incredibly effective. It has become almost entirely impossible for a woman to pick up a magazine of any sort without being subjected to advertisements featuring heavily altered photographs shot in studio lighting hawking the latest beauty trends.
I must admit that I am shocked that most women don’t question why fashion trends come into being and why they change on a seasonal cycle each year. I am also shocked that women younger than 20 spend $87 on facial cream that helps to smooth pores and prevent wrinkles.
The pattern throughout history makes it clear that women of any age (and people in general) are susceptible to outside influences when defining their sense of self. The pressure to conform has become ever greater in a society that creates competition (both real and imagined) amongst peers. It is the combination of these two factors – powerful, outside influences and sense of competition – that are at the root of this matter. As a society we must work with young girls from an early age to help foster a sense of self-worth that arises from innate potential rather than superficial conventions.
Until the modern woman is able to see the beauty within herself, she will never be beautiful to the outside world.
Works Cited
Becker, A., & Hamburg, P. (1996). Culture, media, and the eating disorders. Harvard Review Psychiatry, 163-167.
Becker, A., Burwell, R., & Gilman, S. (2002). Eating behaviors and attitudes following prolonged exposure to television among ethnic Fijian adolescent girls. Psychiatry, 509-514.
































